Founded in Pennsylvania in 1830, Woolrich has long been woven into the American outdoor spirit. Built on a legacy of craftsmanship and exploration, our heritage continues to inspire products designed to empower freedom, purpose, and adventure in every element.
Purposeful Design
Woolrich designs with a focus on timeless durability, refined functionality, and understated style. Blending technical innovation with purposeful craftsmanship, our collections are made to perform across natural and urban environments — creating beauty through utility and style through capability.
Iconic Brand Elements
As America’s oldest outdoor clothing brand, Woolrich has created enduring icons rooted in heritage and functionality. From the signature Buffalo Check to the original Arctic Parka designed for the Alaskan pipeline, our legacy continues through timeless silhouettes, technical innovation, and modern performance materials.
Values
01
History
Founded in Pennsylvania in 1830, Woolrich is America’s oldest outdoor clothing brand. Rooted in craftsmanship and exploration, the brand continues to evolve its heritage through timeless design, technical innovation, and modern utility for life across natural and urban environments.
02
Sustainability
Woolrich is committed to responsible craftsmanship through durable design, lower-impact materials, and thoughtful sourcing. By creating products made to last across seasons, we aim to reduce environmental impact while extending the life of every garment.
03
Diversity & inclusion
Woolrich is committed to fostering an inclusive community rooted in respect, diversity, and shared exploration. Inspired by the spirit of the outdoors, we support individuals of all backgrounds and identities while striving to reflect this commitment across our teams, communities, and brand storytelling.
04
Charities
Giving back is part of the Woolrich spirit. Through long-standing partnerships and community initiatives, we support organizations focused on equality, disaster relief, outdoor access, and social impact — helping create meaningful change beyond the outdoors.
05
Responsible sourcing
Rooted in a heritage dating back to 1830, Woolrich continues to evolve through responsible sourcing, durable craftsmanship, and innovation. From certified materials to supply chain accountability, we are committed to creating high-quality products with respect for people and the environment.
American Heritage
For nearly two centuries, Woolrich has shaped the story of the American outdoors through enduring craftsmanship, iconic patterns, and purpose-built design. Rooted in heritage and driven by exploration, our legacy continues to inspire a new generation of modern outdoor living.
History of Woolrich
1830
1830
John Rich builds first woolen mill in Plum Run, Pennsylvania.
1850
Woolrich introduce the Buffalo Check shirt.
1861-1865
Woolrich provides the Union Army with Blankets & Uniforms during the American Civil War. Woolrich will remain a supplier to the US Armed Forces for over 150 years.
1880-1885
Woolrich begins to make clothing for recreation and leisure.
1901
Fire strikes the Woolrich mill.
1925
The Birth Of The Pennsylvania Tuxedo.
1939-1940
Woolrich outfits Admiral Richard E. Byrd's Antarctic Service Expedition to establish two permanent US bases in the Antarctic.
1972-1977
The Arctic Parka is born and later is used as cold-weather gear for workers constructing the Alaska Oil Pipeline from 1975-77.
1979
Woolrich introduces the Mountain Jacket, which proves itself to be perfect assets for such new outdoor interest as backpacking and mountaineering.
1989
Starting with Italy, Woolrich expands to Europe to become a global brand.
2005
Woolrich celebrates its 175th anniversary. Flagship stores open in Milan, Tokyo and NYC.
2023
Woolrich appoints Todd Snyder as Creative Director of Woolrich Black Label, debuting his first iconic collection in FW24.